FashionJuxtaposed Workwear Campaigns : aritzia Babaton Fall 2023

Juxtaposed Workwear Campaigns : aritzia Babaton Fall 2023

Pamela Anderson is the face of the Aritzia Babaton Fall 2023 collection and for the campaign, Anderson welcomed the Canadian fashion brand into her oceanfront home in her hometown of Ladysmith, British Columbia. Aritzia’s CEO Jennifer Wong, said, “This season highlights the power wardrobe,” and the choice of scenery intentionally contrasts the tailored workwear, luxurious sweaters and modern suit styles for women. Standouts from the fall fashion collection from Aritzia’s Atelier-inspired exclusive brand include elevated fabrics and fan-favorite materials such as the Second-Skin Contour and Sculpt Knit.

The Aritzia Babaton Fall 2023 campaign conveys the effortless confidence of the Babaton woman and the juxtaposition between the clothing and the serene natural greenery works, since Anderson cites the garden as her office.

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