Pandora newly expanded its lab-grown diamond category with a trio of collections, and a campaign featuring Pamela Anderson, American sign language interpreter and performer Justina Miles, former model and Vogue creative director-at-large Grace Coddington, actress Amita Suman, model Sherry Shi, and musical artist and dancer Vinson Fraley. This convention-challenging campaign starring icons in their own right celebrates people from all different walks of life with unique styles and stories.
“There’s a lot of tropes around how diamonds are perceived and who are they gifted to,” says Pandora’s chief marketing officer Mary Carmen Gasco-Buisson, “and one of our commitments from the beginning of Pandora is that we really want to bring amazing jewelry to everyone.”
