StrengthStarting A Clothing Brand Master Class | From The Ground Up

Starting A Clothing Brand Master Class | From The Ground Up

If you’re starting a clothing brand in this video we take a deep dive into all facets of building your empire. From marketing, finance, design, manufacturing, operations, eCommerce and much more. Get ready to take notes as we cover topics that have never been shared on YouTube. Joining us in this video are guest instructors who are experts in their respective fields, making this the first of a kind Master Class for starting a clothing line.

This was one of the largest video productions we have ever worked on for YouTube. The filming took place over a period of 3 weeks. From organizing the topics, to the schedules, production and video editing. This couldn’t have been possible without an amazing team and sponsors.

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HUGE SHOUTOUT to our guests who came by the FTGU HQ in Las Vegas to share their knowledge with you for FREE. Go show them some love 👇🏽

Kevin Raiford MBA
Financial Expert, Professor & Entrepreneur
Director of NevadaGrow:

Jason Hill
Brand Builder
Founder of Mentality:

Roxanne Roncal
Creative Strategist
Co- Founder of Proper Worldwide:

Mike Leisure
Art Director
Co- Founder of Proper Worldwide:

Agaziy Asefa
Sales Expert
Founder of TYLV Clothing:

#masterclass #clothingbrand #fromthegroundup #johnsantos

0:00 How To Start A Clothing Line Master Class
1:36 Business vs Side Hustle
4:22 Your Brand’s Mission Statement
6:48 Setting Actionable Business Goals
9:02 Duties And Responsibilities For Your Brand
10:56 Tips To Identify Your Responsibilities
13:00 Hiring Your First Employee
14:05 Managing A Business
17:20 Business Operations
20:00 Business Bank MUST DO
24:00 Digital Record Keeping For Taxes
26:00 How To Organize Your Accounting and Books
29:10 Funding Your Business The Right Way With Kevin Raiford
32:20 How To Get Funding From Private Investor
34:17 Raising From Venture Capital Investors
36:24 Pitching To Investors
41:30 Economics of Fashion
43:20 MUST KNOW Company Valuation
50:37 Managing Cash Flow
53:01 Everything You Need To Launch an eCommerce Store
57:01 Growing Your Brand’s Following w/ Jason Hill Founder Of Mentality
1:05:48 Marketing Your Brand With Roxanne Roncal with Proper Worldwide
1:16:03 Designing Your Brand The Right Way With Mike Leisure
1:33:34 Printing Methods For Your Clothing Brand
1:38:00 Shipping Your Products
1:41:24 The Art Of Selling Your Brand With Agaziy Asefa
1:53:18 Launching & Growing Your Brand

***Resources mentioned in this video
FTGU Academy: Build your custom brand and products:

Start your printing business from home EASILY:

Heat Press For Printing:

Apliiq- Quality Print On Demand For Your Brand:

Bella Canvas Fashion Wholesale:

Design Package- Photoshop, Illustrator & More:

Start Your Free Trial of Shopify:


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