Local ShoppingThe Weekly Closeout: Lululemon launches its third shoe and Williams Sonoma’s president...

The Weekly Closeout: Lululemon launches its third shoe and Williams Sonoma’s president resigns


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It’s been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week, and what we’re still thinking about.

From Lids’ new university stores to Miller Lite’s bodega apparel collection, here’s our closeout for the week.

What you may have missed

Lululemon launches third shoe this year

Since announcing its first footwear collection in March, Lululemon has launched three out of the four shoes it intends to debut this year. The company’s running shoe, Blissfeel, was the first to become available, followed by the Restfeel post-workout slide, which launched on May 31. This week, Lululemon’s cross-training shoe, the Chargefeel, debuted in stores and online, according to details emailed to Retail Dive.

The Chargefeel is available in sizes 5 through 11, and costs between $138 and $148. It comes in 14 colorways and is sold with a “low” upper and a “mid” upper, which offer different stability. Lululemon describes the shoe as a piece of footwear that “defies typical cross-training construction, leading with the bounce and forward motion required in a running shoe, rounded out with the stabilizing side-to-side support of a trainer.”

Lululemon’s final shoe in this collection – the Strongfeel, for training – is set to launch this fall. CEO Calvin McDonald in June said its running shoe was so popular it drove out of stocks.

Adidas signs 15 college athletes to NIL deals

In celebration of the 50th anniversary of Title IX, Adidas this week announced it would sign 15 female college athletes to name, image and likeness deals. The athletes span soccer, basketball, volleyball, softball, gymnastics, tennis, and track and field at various schools. Adidas in March created a NIL network open to more than 50,000 student athletes.

The retailer is also bringing on WNBA star Candace Parker to form a mentorship program for recently signed college athletes to provide guidance “as they navigate the NIL era,” Adidas said in details emailed to Retail Dive.

“As a leading global sports brand, we’re focused on creating long-term equity in sport,” Rupert Campbell, president of Adidas North America, said in a statement. “That means both investing in the next generation of athletes today and also supporting them in the future.”

Williams Sonoma president resigns

Williams-Sonoma this week announced Ryan Ross, president of the company’s Williams Sonoma brand, resigned as of Tuesday. Ross has taken on a leadership role outside of the company, according to a press release.

Replacing Ross as president of the Williams Sonoma brand is Felix Carbullido, who has been at the company since 2009 and most recently served as Williams-Sonoma’s chief marketing officer. Prior to that, he was the vice president of Pottery Barn’s e-commerce business and senior vice president of Pottery Barn’s DTC business.

Lids goes to school

This week Lids announced the launch of Lids University, or Lids U, a retail concept dedicated to collegiate sports and apparel. Each store will offer products specific to the market it serves and feature an assortment of NCAA products. Lids U will open in malls and outlets in key college markets nationwide and will feature items from brands including Nike, Adidas, Under Armour, Fanatics and more. 

The concept was launched in response to customers seeking more NCAA products, according to the retailer. 

Stores have opened in Chicago, Buford, Georgia and San Marcos, Texas, with a total of 11 locations to launch this year.

Retail therapy

Best Buy welcomes everyone, regardless of outfit choice

Bearded shopper at Best buy store wearing suit jacket and shorts.

The new Best Buy store in North Carolina has order pickup lockers.

Courtesy of Best Buy

 

When Best Buy announced the launch of a small-format, digitally focused store this week, it also offered a look at what type of consumer might shop there.

A digitally rendered set of images of people shopping at the store showed plenty of normal activity, but one shopper profile seemed to stand out. Behold — a bearded individual standing outside the Best Buy in a suit jacket and shorts. 



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