Savage X Fenty got its start sharing highly inclusive lingerie and now the brand by Rihanna is bringing that same level of style and inclusiveness to the sportswear category with Savage X Fenty Sport. The athleisure styles include designs like leggings, jumpsuits, sports bras and bodysuits that fuse performance features with a provocative edge.
To introduce this new Savage X Fenty Sport collection to the world, the SXF brand debuted a campaign featuring people of all shapes and sizes performing physical feats like carrying a car or walking on a treadmill en pointe. The spirit of the campaign tells the story of what sets the brand, and the consumers who can’t get enough of it, apart.
