FashionCelebrity Shapewear Pop-Ups : skims pop up

Celebrity Shapewear Pop-Ups : skims pop up

The first SKIMS pop-up store recently opened its doors in Paris and the design by Willo Perron is full of beige-colored display units that are chunky in size and glossy in texture. The pop-up for Kim Kardashian’s own brand of underwear, loungewear and shapewear spans 280 square meters of the Parisian department store Galeries Lafayette Paris Haussmann.

As Perron described to Dezeen, “The whole concept was based on there being no hard corners, everything is round with soft edges and all the pieces are super glossy. I wanted people to feel like they had to touch it. It’s also reminiscent of body forms and the curves of a body.”

The pop-up is fitted with matching chunky changing rooms and treats from pastry chef and chocolatier Pierre Hermes are available in colors that coordinate with the product collection.



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