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Vanity Phone Numbers Increase Advertising Response Rates

I have been fascinated with vanity phone numbers for a long time. Early in my career, I came up with 1-800-WORKOUT and 1-800-FITNESS at J. Walter Thompson for...

[Podcast] COVID Disruption & Its Indelible Mark on Healthcare Marketing

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume.  While market disruptors such as Telehealth and other retail clinics provide...

Healthcare Success Launches New Website

While we are very excited to announce our agency just launched our new website featuring a brand-new design, functionality, backend tech, and fresh content, we expect you’ll be...

What is Google Analytics 4?

Google Analytics is an extremely powerful tool for healthcare businesses.  According to BuiltWith, more than 28 million websites use Google Analytics to better understand how users engage with their...

How to Write An Effective Press Release

As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. You might even ask yourself, "Do we...

Drive Patient Leads With QR Codes

We know that today's healthcare consumers want instant and accessible services.  The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement...

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