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Beyond Marketing: Understanding the Role of Healthcare PR

People often confuse marketing and public relations (PR), but they are not synonymous. They do, however, work best together.  In fact, we often include healthcare PR services in our...

How to Make Social Media Work for You

Organic Social Media  When social media exploded onto the scene nearly two decades ago, marketers and healthcare professionals were a little too excited about its potential for healthcare marketing.  Who...

How Environmental Design Elevates Healthcare Branding and the Patient Experience

The healthcare marketplace is crowded.As patient expectations continue to evolve, the need for thoughtful environmental designs that prioritize peace, tranquility, and healing cannot be overstated—they play a vital...

Boost Local Visibility: Top Local SEO Tips for Multilocation Healthcare Businesses

Consumers across the globe have come to rely on search engines for reliable, trustworthy, accurate, and timely healthcare information. This has significantly increased competition among providers, making SEO—particularly...

How to Write an About Us Page for a Healthcare Business (With Examples)

What do you consider the most important pages on your healthcare website? After the homepage, many might say it’s their products or services pages.  However, the About Us page...

How to Ask for Patient Reviews to Grow Your Online Reputation

Best practices to improve Online reviews play a significant role in the success of any healthcare organization. In fact, patient reviews of doctors come in third as the most influential...

Educational content