People often confuse marketing and public relations (PR), but they are not synonymous. They do, however, work best together.
In fact, we often include healthcare PR services in our...
Organic Social Media
When social media exploded onto the scene nearly two decades ago, marketers and healthcare professionals were a little too excited about its potential for healthcare marketing.
Who...
The healthcare marketplace is crowded.As patient expectations continue to evolve, the need for thoughtful environmental designs that prioritize peace, tranquility, and healing cannot be overstated—they play a vital...
Consumers across the globe have come to rely on search engines for reliable, trustworthy, accurate, and timely healthcare information. This has significantly increased competition among providers, making SEO—particularly...
What do you consider the most important pages on your healthcare website? After the homepage, many might say it’s their products or services pages.
However, the About Us page...
Best practices to improve
Online reviews play a significant role in the success of any healthcare organization.
In fact, patient reviews of doctors come in third as the most influential...
