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Women’s Health Marketing: How to Reach Women Healthcare Consumers

Women make over 85 percent of consumer purchases in the U.S. When it comes to the household, they make up to 90 percent of the healthcare decisions.  Ninety four percent...

Healthcare Marketing to Seniors | Messaging and Distribution Tips

Is your content strategy for “healthcare marketing to seniors” an audience turn-off? Are you inadvertently alienating the mature audience you want to attract? Many people targeted by marketers get...

Guide to Health & Wellness Marketing

More consumers care about wellness than ever before—but it encompasses more than just fitness and nutrition. Today's wellness consumers actively engage with brands offering holistic products and services...

Content Marketing for Doctors | How-to Guide

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who...

Vanity Phone Numbers Increase Advertising Response Rates

I have been fascinated with vanity phone numbers for a long time. Early in my career, I came up with 1-800-WORKOUT and 1-800-FITNESS at J. Walter Thompson for...

[Podcast] COVID Disruption & Its Indelible Mark on Healthcare Marketing

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume.  While market disruptors such as Telehealth and other retail clinics provide...

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