BicycleChris Froome invests in Factor Bikes

Chris Froome invests in Factor Bikes

Chris Froome has made his first investment in a cycling company, joining a consortium that’s injecting capital into Factor Bikes and its parts and accessories subsidiary Black Inc, with plans for the four-time Tour de France winner to use his racing and product experience to help with product development and marketing. 

The sponsor of Froome’s WorldTour team, Israel Start-Up Nation, who also partners with women’s team Parkhotel Valkenburg, has drawn what it said was a “substantial investment” from the group including Sam McKay, co-founder of Point King Capital, Scott Farquhar, co-founder of Skip Capital and Froome, who will be joining the Board of Directors along with McKay. 

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